Senior Sales Manager Van der Valk Business Belgium

The Van der Valk Business represents 70+ Van der Valk Hotels & Restaurants in the Netherlands, Belgium, Germany, France, Spain, Bonaire and Curacao. We offer one central point of contact for companies/agents that book multiple hotels. In addition to providing a Business Desk for room- and meetingbookings, central business contracts are closed by the Van der Valk Business Sales/Accountmanagers for companies that book multiple meetings/conferences or rooms per year. 
The Van der Valk Business Sales Manager Belgium reports to the Commercial Director. 
Job -purpose: 

To sell the Van der Valk Business hotels to its fullest potential, with a primary focus on Belgium accounts and the Belgium hotels. Increasing the portfolio of accounts through acquisition of new business and expansion / increase market share and revenue of current accounts. 

Tasks and responsibilities: 

  • Developing plans to take actions on communication, sales and market approach; 
  • Tracking of account portfolio in CRM; 
  • Reaching targets on new business as set by Sales Director; 
  • Tracking of market developments and adjusting plans accordingly; 
  • Advise Sales Director to make optimum use of market developments; 
  • Make suggestions regarding possible accounts, packages, pricing structure, etc .; 
  • Working out account plans in terms of sales forecasts, etc .; 
  • Explanation and motivation of plans to the Sales Director; 
  • Active search and approach of accounts and highlighting / presenting opportunities and concepts to increase sales and brand awareness; 
  • Proactively approach the target groups and select the potential relationships; 
  • Presenting information about facilities, possibilities, solutions and rates; 
  • Arrange visits in hotels and visit suspects and prospects; 
  • Compilation of quotes and draft contracts; 
  • Maintaining contacts with existing accounts, including periodical visits, evaluations and negotiations; 
  • Organizing ‘brickwalling’ activities in the hotels for accounts; 
  • Comprehensive development of ideas for business packages and actions; 
  • Attentive to the search for and utilization of commercial opportunities; 
  • Planning and coordinating daily sales activities; 
  • Structure and compliance with the administrative organization within the department; 
  • Organize and attend client events, trade shows etc .; 
  • Thinking and working on the business plan and budget of the Valk Business department; 
  • Carries out the Valk Business Sales DNA as an ambassador to the team. 

Core responsibilities:

  • Proactively approach potential customers (sales blitzes / telemarketing) and maintain contacts with existing relationships; 
  • Responsible for further expansion of the accounts; 
  • Achieving targets on existing and new business. 
  • Organizing site inspections in hotels and visiting accounts; 
  • Inhouse and after sales contact with accounts; 
  • Close collaboration with Sales Coordinator and Valk Business Service Desk;  


Takes initiative: 

- begins from him/herself, does not wait; 
- has confidence in his/her own ability and quality; 
- looks a step ahead to his/her own work and takes action if necessary 
- sees when business (even outside his/her own work) stays behind and picks up if he/she can. 

- makes easy contacts; 
- makes effective use of contacts to handle business; 
- knows to create entrances for themselves; 
- works actively to maintain relationships. 

- does not focus on problems, but on solutions; 
- is pragmatic, opts for practical and quick solutions; 
- does not last long in analyzing the problem 

- plays with ways / arguments to win; 
- expresses enthusiasm and conviction for his/her own ideas; 
- is self-conscious and certain in his/her performance. 

- is ambitious, always tries to surpass him/herself; 
- Determines the limits of his/her own ability; 
- gets the best out of him/herself; 
- is only satisfied if the goal/result is achieved. 

- presents his/herself to guests in line with the company's image; 
- Always strives to act in good ways. 

We ask:

- An enthusiastic and commercial personality;

- Experience with sales in the hospitality industry / hospitality industry;

- Knowledge and 5+ years experience in corporate sales;

- Preferrably own network;

- Proactive personality who likes to take initiative;

- Knowledge of the hotel business and sales;

- Fluent in French and English speech and writing;

- Oral expression proficiency in at least one foreign language (Dutch and/or German);

- Responsible and stress-resistant;


We offer:

- A dynamic and professional working environment;

- An enthusiastic young team with motivated colleagues;

- A market-based salary and benefits;

- Employed in and from Belgium;

- A fulltime contract (38 hours per week) 


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